Porsche turns down Mini challenge

Porsche has turned down Mini’s challenge of a race at Atlanta, with the following letter and video:

Dear Jim,
Imagine our surprise to discover our former employee, now the head of Mini, has challenged us to a head-to-head race. As you surely know, Porsche has a long history of racing success, with more than 28,000 wins over the last 60 years. In our early days, we pitted ourselves against the giants, so we’ve been in your shoes. 
But as you also know, Porsche doesn’t race for fame, stunts or publicity. We race to challenge ourselves; we race to push sports car technology; we race to translate every win on the track to our cars on the road. If you need a reminder of our intent, please take a look at this short video:
While your challenge seems like a fun and lighthearted campaign, we’ll stick to racing the way we have over the decades. We welcome you at Sebring, Le Mans, Daytona or any other sanctioned race where there is more at stake than T-shirts and valet parking spaces. We also invite you to any of the thousands of tracks around the world where Porsche owners compete each weekend. 
Good luck with your race at Road Atlanta on June 21; we hope you enjoy the day. 
Detlev Von Platen President and CEO, Porsche Cars North America

Comments (3)

  • A marketing masterstroke by Mini, but deftly brushed aside by Porsche. They had everything to lose and nothing to gain. Shame, it would have been a great David versus Goliath battle!

  • Rick Wolseley

    This is a bummer really. I mean it would have been a win/win for Porsche. Even if they lost it would have been great press. Well pretty good press at least. I really would have thought Porsche would be into this sort of event. Maybe not. Mini just wants to have a bit of fun and I guess Porsche just wants to hang out with engineers. Perhaps engineers are also fun.

    Missed opportunity.

  • Tony

    The ultimate put down & great video clip. Good on Porsche.
    See you at Le Mans.