Total 911’s super seven Porsche motorsport posters
Porsche is a company synonymous with not just motorsport but motorsport success too. Over the years, Porsche racing cars have won at all the major international sports car events, from Daytona to Le Mans.
To mark each milestone victory, Zuffenhausen used to create celebratory posters (a tradition it recently revived after win number 17 at Le Mans) with their designs almost as legendary as their successes.
With thousands of international triumphs, there have been plenty of posters over the years. We’ve whittled it down to a top seven. Which is your favourite?
Believe it or not, in the Fifties and Sixties, hillclimbing was hugely popular, especially in mainland Europe (where there are plenty of ‘Bergrennens’ to compete in).
Between 1958 and 1960, Porsche stormed the field with, Wolfgang von Trips, Edgar Barth and Heini Walter taking three consecutives championships. This dramatic poster features a superbly stylised mountain motif that really catches your attention.
Porsche may be famous for its 17 victories at the 24 Hours of Le Mans but its first twice-around-the-clock triumph actually came stateside in the 1968 24 Hours of Daytona where three factory 907 longtails finished 1-2-3.
The bold text and star-and-stripes inspired design looks truly awesome draped over the famous photo of the Porsche trio crossing Daytona’s finish line for the final time.
Winning in motor racing is big business. However, that didn’t stop Porsche from taking a light-hearted look at its 1969 Tour de Corse victory (the island of Corsica was the home of French hero, Napoleon Bonaparte).
At the height of its rallying pomp, a Porsche 911R won in the hands of French all-rounder, Gérard Larrousse (who would go on to win at Sebring and the Nürburgring in Porsche prototypes).
World championship success? Check. Big bold text? Check. Porsche 911 going sideways? Check. There’s really not much to dislike about this poster from 1970.
Before the introduction of the RSRs, most of the Porsche 911’s success came on the special stages, helping Zuffenhausen to secure the world manufacturers’ championship at the start of the Seventies.
By the mid-Seventies, dedicated prototypes ruled the roost in most major endurance races. However, at Daytona in 1975, Porsche’s 911 Carrera 3.0 RSRs scored victory in spectacular fashion.
A “triumph of reliability” saw, six Porsche 911s lockout positions one through to six, with five of them taking the chequered flag in a neatly arranged line. Sometimes, you’ve just got to be in the right place at the right time to get the photo…
This victory poster from Brumos’ 1981 12 Hours of Sebring triumph is a true case of keeping it simple. The red, white and blue text references both the American flag and Brumos’ iconic livery, with the collegiate typography a clear reminder of the era.
The list of top Porsches adds some extra dynamism to the design while any poster that features a Porsche 935 is a winner in our eyes.
This list wouldn’t be complete without at least one poster celebrating a Le Mans victory and, while the 1970 triumph was iconic, the design for the all-conquering 1982 win – the first for the new Porsche 956 – won out in the style stakes.
The bold striped lines neatly reference both the French tricolore and the legendary Rothmans colour scheme worn by the three 956s. It’s a crisp design that has stood the test of time, and it always helps when a car carrying the no. 1 finishes first…