Sales debate: Where will the Porsche 991 GT3 RS enter the second-hand market?
The list of those interested in buying the new Porsche 911 GT3 RS was, understandably, incredibly long. The Rennsport legacy is a strong draw for Zuffenhausen fans and, no matter what price tag Porsche placed on the 991 RS, people would have flocked to pay it. However, given that the car was effectively sold out before release, a list price of £131,296 looked remarkably cheap.
“I genuinely do [think it is undervalued],” Karl Meyer, Sales executive at Porsche Bournemouth, explains. “Look at the category it is punching in, in terms of its performance figures. I think it is insanely undervalued.”
This isn’t just a case of an official agent talking up their product. Greig Daly, Sales Manager at esteemed independent specialist, RPM Technik, agrees. “When you compare it to anything else in that market place – like the Ferrari 458 Speciale – £131,000 looks incredibly cheap.”
Meyer attempts to explains Porsche’s pricing strategy. “As we step into being a volume brand in some areas, the stronghold within Stuttgart are so keen to retain exclusivity,” explains Meyer. “That’s why we keep launching these really limited edition cars. You’ve got to think that the only reason why we’re not putting these cars at stupid money is for the love of the fans, the customers.
Yet, cars like the 991 GT3 RS aren’t always bought by fans. Despite stringent attempts to prevent it, speculators will get their hands on the latest Rennsport 911 in an attempt to make a quick profit. When they start hitting the used market, where will the 991 GT3 RS fall price-wise?
“These cars are going to change hands at a £100,000 premium,” Meyers declares. “There’s a red-decalled 996 GT3 RS up for sale at the moment at £180,000. You just think, what would you rather have? The new car just looks amazing.”
Daly is no less assertive: “I guess, as soon as those cars are hitting the market, as speculators flip them on, they’ll put £100,000 on them. I might be wrong but, if a GT3 (which is £100,500 plus £10,000-12,000 of options) is trading at £160,000, it [the RS] is twice as rare.”
The one thing Meyer and Daly disagree on is the effect this will have on previous generations of GT3 RS. While the latter believes the 991 version will “probably drag them up as well”, the former feels that it will instead cause a jump in 991 GT3 values. “I’m happy to go on the record saying that the 991 GT3 will sit at a comfortable £170,000-190,000,” Meyer says.
Whatever the knock-on effect, Porsche’s undervaluation of the 991 GT3 RS looks set to hit the wallets of those who missed out on one new but are still keen to get a taste of the latest Rennsport as soon as possible.
For market advice on any generation or style of Porsche 911, check out our full selection of sales debates, where we ask the 911 experts the pertinent market questions so you don’t have to.