Porsche 911 Turbo wins 2013 Autonis Award
The new Porsche 911 Turbo has been voted as the ‘best design innovation of 2013’ by the readers of one of Germany’s leading automotive magazines.
Auto, motor und sport presented Michael Mauer, Porsche’s Director of Style, with one of the annual Autonis Awards in Stuttgart yesterday.
A total of 17,860 people voted in the awards which saw 104 models compete across eight different categories. The 991 Turbo saw off competition from eight other cars in the ‘Sportscar’ category to take the prestigious prize.
The victory adds to the Turbo’s birthday celebrations as, along with the 911’s half-a-century, the forced induction 911 has been enjoying its 40th year in 2013.
On top of the 911 Turbo’s success, Porsche saw themselves pick up the ‘Brand of the Year’ at the 65th IAA in Frankfurt.
Decided by the German Design Council, the 2013 Automotive Brand Contest also saw Porsche AG CEO, Matthias Müller walk away with ‘Brand Manager of the Year’.
Talking about the success of Porsche, Müller ensured that the Stuttgart manufacturer will not rest on its laurels. “Porsche means premium, which stands for the best quality without compromise.
“We will never be satisfied with what we have achieved, but always want to improve a bit further.”
To find out more about the man currently at the helm of the Zuffenhausen ship, read the Q&A with Müller in issue 105 of Total 911.